Background
While Bounce had done a lot in its power to reassure people of a safe salon experience, it’s brand language across social media and the website certainly weren’t reassuring for a post covid era.
Concept
A new brand language and message for the post covid era that communicated “We haven’t changed. The world has. We offeri the same high end service with utmost concern for your safety.”
Message
Film
In-Salon Posters
Social media campaign
Packaging
