Service
Objectives
- Increase fashion quotient and glam value
- Build resonance and aspiration value by leveraging celebrity association
- Create platform specific content to increase reach and engagement as well as page likes & followers
SS’19 Collection Launches
What sets apart one fashion brand from another? The story behind each garment. And that’s what we did with Imara. We went back to the drawing board, literally. Featuring intricate details from the designer’s desk. The inspiration behind every line, in sketch to reality videos. Featuring looks and ensembles that tell a story, a mood, a relatable occasion. Content that achieved visibility, generated buzz, and converted interest to sales.
Teaser
Story
The Grid
Bts
Product Language
Campaign Posts
103%
Surge in fan base
Product Showcase & Flatlays
We featured their products in beautiful flat lays, resulting in stunning, engaging, Instagram-worthy photos that turn everyday objects into must-have products. The format we set lent itself to storytelling, allowing us to sell a mood based on themes, colors, and product collections
8X
Catapulted Organic Reach on FB
Footwear
Many followers were unaware of Imara’s footwear range. So we created refreshing, fun, and engaging weekly content, worthy of the double-tap. No pun intended.
Engaging content
We created platform specific content, relatable to millennial women thereby creating a signature handwriting for the brand on social media.
1% to 7%
Increase in ER
