Service
Background
Cricket is a religion in India and IPL 2020 was super special as it came after a pronounced drought in any live cricketing action due to the covid pandemic.
Opportunity
IPL is also an occasion when the usage of Swiggy /Zomato skyrockets. Considering the short & fast moving format of IPL, viewers don’t want to miss any part of the match and hence any elaborate cooking in the kitchen takes a backseat.
Brief
Promote Licious’ value added range of marinades, kebabs & spreads as lip-smacking meaterian snacks by focussing on: (a) Gets ready in less than 7 minutes (b) Authentic and explosive Nawabi taste (c) Fresh. Not frozen.
Creative Route
With IPL being a cliffhanger as it is, cooking takes a back seat. But with the Licious ready to cook range, that doesn’t have to be the case. We realised that in fact, given the pandemic, it’s a game changer for people and they can finally gorge on tasty, fresh and safe food. So we repositioned their Ready To Cook range, it’s now a #ReadyToGame range.
Campaign Message
#ReadyToGame
Performance Assets
Social Posts
08MIL
Impressions
1.8MIL
Views
YouTube Bumper Ads
08MIL
Impressions
1.8MIL
Views
Influencer Campaign
08MIL
Impressions
1.8MIL
Views
Engagement Content
Social Videos
