Service
Brief
To launch its AW’18 collection and showcase the range as fast as possible in a manner that befits it’s rebellious streak and to do it online so that reach is amplified and measured.
Approach
We live in a time when fake news make more buzz than real news. Wrogn wanted to use this to its advantage. The creative agency created an idea that stayed true to its philosophy of “Stay Mad. Stay Wrogn.” It created a spoof video with Virat Kohli starring as a hero, this time as a movie hero.
Digital Strategy
We handpicked the channels to serve the content far and wide. We created a 360° circle of social influence using right partners and content types. With a blend of social media, content and influencer amplification, we made the movie and the collection the talk of the country.
248MN
Impressions
116MN
Unique reach
Influencer amplification
We partnered with leading influencers across lifestyle, bollywood, entertainment and mainstream media to drive social media chatter around the Virat Kohli starrer 'The Trailer'. This led to #TRAILERTHEMOVIE trending through the day
83.19MN
Impressions
44MN
Unique reach
12,432
Total Conversations
Social Amplification
We chose Wrong’s consumer profile of youth, cricket frenzy audience and late millennial audience. Video promotions were done by creating relatable memes, articles and witty content. These were distributed through various groups, pages and channels that would create the much need conversation and curiosity.
13.2MN
Total Views
In-Image Advertising & Articles
With WittyFeed’s platform, we used rich media banners that showed a video overlay when users engaged with the ad and the article. The ads ran on several websites that were contextually-relevant and in-line with the visual content.
5.5MN
Impressions
Results that matter
The video fetched the kind of views that a popular movie trailer would. The campaign surpassed the expectation earning millions of video views, social mentions and shares. And all this was achieved at a relatively lower cost than traditional media advertising.
2.53MN
Total Engagements
16MN
Total Video Views
