Service
Background
Preethi Kitchen Appliances has been a pioneer in kitchen appliances and has continuously reinvented the mixer grinder category with a series of innovations. Zodiac 2.0 was Preethi’s first step towards a smart future and this warranted a launch as advanced as the product itself.
Brief
(a) Create maximum buzz around the product launch
(b) Create awareness, Consideration and Increase Intent to buy
(c) Target Women 25 to 55 across south Sates, Gujarat & Maharashtra
(d) Drive Book Demos or Redirect Users to Amazon & Flipkart to purchase the product
Key Message
IIt’s not enough if you just eat your food. It needs to stick to your body too. The dishes made from Zodiac 2.0 will now be lip smacking and will stick to your body too because the food you grind won't be under processed or over processed. Just perfect. Every family member can now prepare food with same consistency irrespective of whether they are an expert chef or just a beginner.
Creative Route
Your everyday food now made more enriching.
Landing Page
YouTube
YouTube Sequential videos ads that promoted the master demo video and then weaved a story breaking down the videos by product application and product features
08MIL
Impressions
1.8MIL
Views
Rich Media
Interactive web banners that sought to engage website visitors and present the product in a manner that allowed them to experience it virtually.
08MIL
Impressions
1.8MIL
Views
Sony Liv
Ran edits of the master video as ads across top watched shows in Gujarat and Maharashtra that showed how to accomplish various functions such as grinding batter in 2 minutes, kneading atta in 4 minutes etc
Daily Hunt
Product Videos, Native Ad Content and Banners targeting women in Tamilnadu.
02MIL
Impressions
.5%
CTR
70%
Reach
Social Media
Facebook ads optimised for video views and clicks to website targeting people who like cooking/recipes/follow chefs and custom audience of people who watched the full length demo videos
23MIL
Impressions
3.5MIL
Views
Google Search
Targeted brand KWs, product and category specific KWs.
9.5%
CTR
2.8%
Conversion
Display Advertising
Extensive display campaign across GDN targeting aspiring chefs, people who watch cooking shows, visit food blogs and generally have an interest in cooking/recipe led content
04MIL
Impressions
3.5MIL
Clicks
Total campaign results
8274 ATC
5.3 CR Sales
