Brief
Salons have moved from being a mom-and-pop store to an experiential space. An industry that typically wasn’t on the cutting edge of marketing now needed a change. Modern day salons like Bounce needed modern approaches. Bounce partnered with us to build its brand and drive growth powered by digital marketing.
Service
The Need
In spite of years of existence, an upscale environment and branches across the country, Bounce still came across as yet-another-beauty-salon. Our purpose here was to help Bounce discover its purpose in the market and go through a repositioning.
The new positioning
After our research and deep dive brand workshops, we arrived at our insights then at the line – “More than a salon.” We portrayed the brand as an environment that’s a ‘cut above the rest’. We sold an experience instead of a service.
Website Architecture
We started with rebuilding the website, as it was the first gateway to the brand experience. With the website containing over 100 pages, our team had to meticulously plan and build the sitemap and the Information Architecture.
+85%
Improvement in Average Site Duration
Image Style
Looks matter. We developed a brand library of lifestyle photographs across a wide range of brand pillars such as ambience, service, tools etc. With fresh content, we established the brand personality one image at a time.
Elegant Design
Looking good is one, carrying it off is another. With an image style in place, we created a look and feel that looked elegant yet effortless. We created a custom visual language that best worked for a chic salon brand,
+560%
Increase in page views
Website Design
Outdoor
